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Sofriyani Ruslan, N. dan Hartini 2023. Pengaruh Persepsi Harga, Atribut Produk, dan Word of Mouth Terhadap Perpindahan Merek Smartphone Pada Mahasiswa Universitas Teknologi Sumbawa . Journal of Nusantara Economic Science. 1, 4 (Des 2023), 154–161.